I really enjoy traveling to different places and try different things. However, whenever we go and whatever we do, safety is always the biggest concern about outdoor activities. What can we do to protect ourselves? Which way is the most effective way to guide travelers relying on emerging technologies?Cannot wait to explore more about this topic.
An interactive mobile application was created to promote safety awareness and provide a visualization of safe solutions to adventurers.
Designer: Zhuoxin Xu
Type: Individual Project
Committee members: Mike Strobert, Daniel Deluna and Jason Arena.
Tools: Sketch, Adobe Illustrator, Photoshop, After Effects, Final Cut.
Problem
Nature is a place where many people go to find peace and relax. According to "Outdoor recreation participation topline report 2017", people who went camping amounted to 144 million. However, lots of people encounter some type of unfortunate event - either injury or even death. Since the amount is still boosting annually, safety awareness and skills training have become increasingly more important than they ever have been.
The situation
Why people got the injury?
LACK OF KNOWLEDGE
LACK OF EXPERIENCE
POOR JUDGMENT
While outdoor activity is a great resource for exercise and entertainment, people still need basic outdoor knowledge and skills, especially emergency life-saving skills.
Outdoor experience is significant for travelers. It influences every decision when people prepare for a trail. From what to gear to the judgment of circumstance.
When travelers get injuries or meet unpredictable accidents, poor judgment will magnify safety threats. If people can have a better insight into the potential danger, many tragedies could have been prevented.
The approach
An interactive mobile application has been created to reduce injuries by informing people about the potential of risks through risks analysis and educating them about outdoors activity skills by using augmented reality.
Promote safety awareness
Rely on application notification or risks analysis to give users better insight of surroundings.
Educational tool
Users can learn outdoor skills from this application as a pre-learn tool or in the real time through multiple methods.
Emerging Reality
The augmented reality offers the user more clear understanding of the knowledge and provides them with a visualization of safety solutions.
Visual design/ Interaction
Explore more color palette and design style to deliver a better user experience.
Competitors
PROS
CONS
Most of these applications contain lots of useful features. They are more concentrated on emergency rescue or first aid. Some of them also offer pre-trip advise.
Most interfaces above are text-oriented and condensed layout. It's hard for users to go through every word. They should use more attractive interaction and a more engaging presentation method. Current design and visual style also need to be improved.
Target audience
Target audiences are from the age group 16-45. According to the "Outdoor recreation participation report 2017", adults under 45 years old are the main participants in outdoor activities, and 91% of them have their cell phones. And they are able to use a mobile application with emerging technology.
How does it work?
Moodboards
Visual style
Interface
THANK YOU
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