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There are 3,397 billion active social media users.
Every 60 seconds on Facebook: 510,000 comments are being posted, 293,000 status are being updated and 136,000 photo are being uploaded.
There are 3,397 billion active social media users.
Every 60 seconds on Facebook: 510,000 comments are being posted, 293,000 status are being updated and 136,000 photo are being uploaded.
Every second on Twitter: 6,000 tweets are sent, meaning 500 million Tweets are sent each day.
Every minute on Snapchat: over 2 million are sent. They have 187 million active daily users.
Every second on Twitter: 6,000 tweets are sent, meaning 500 million Tweets are sent each day.
Every minute on Snapchat: over 2 million are sent.They have 187 million active daily users.
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Every 24 hours on Instagram: over 95 million photos are being uploaded each day. 4.2 billion Instagram likes happen per day. Over 40 billion photos have been shared so far.
BRIEF
There are 3,397 billion active social media users.
Society as a whole isn't aware of how their personal data on social media is being used and collected after checking agree to the Terms and Conditions.
Raise awareness and educate the audience by giving them a greater insight to the terms and conditions they have accepted and alter their future behavior.
PROJECT NAME
THE TERMS
DESGINED BY
Namhee Kim
Logan Bicknell
BRAND
The sharp and modern style to our brand expresses the interaction between you and the terms.
Minimal
Modern
Sharp
Montserrat Bold
THE TERMS
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MOTION
A compelling visual piece to tie in the various social media platforms into a promotional piece
Simple
Discovery
Compelling
01
Overwhelming but simple
Constrained and tightly fitted all the terms and conditions of each social media into a box as is, to give the overwhelming yet simple and organized feel.
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02
Where's Waldo
Focusing on minimalism and modern style we designed our style in black and white to express that there is no such thing as ‘the grey area’ when it comes to accepting the terms and conditions. We replaced the names of the specific social media with ‘The Terms’ to aid in discovery of which social media the terms and condition are from.
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Facts and Statistics
Providing actual statistics and facts about each social media to create a moment for the audience to think. Scan the provided QR codes to read more about different terms and conditions if curious.
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PRINT DELIVERABLES
Canvasing Posters
Postcards
Stickers
01.1
Canvasing Posters
For preparation of Imagine RIT, we printed 18 by 24 posters and stickers to hang them around the RIT campus to spread the awareness. This helped increase the number of followers on our social media and provided us good insight on how our brand is spreading
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01.2
Dark Humor
We coupled our canvasing posters with some phrases we developed highlighting how that information could actually be used and manipulated. We hoped this would drive individuals to further interact with our brand and take more precautions on these sites.
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02.1
Dark Humor Postcards
We chose to transform our canvasing postcards into handout deliverables we could place at our installation piece. These would give a tangible piece individuals could take with them to remind them of what they are giving up by clicking accept
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02.2
Dark Humor Postcards
On the back of each handout, we added one of our dark humor phrases. These, again, drive individuals to further interact with our brand and take more precautions on these varous sites.
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02.3
Dark Humor Postcards
We chose to transform our canvasing postcards into handout deliverables we could place at our installation piece. These would give a tangible piece individuals could take with them to remind them of what they are giving up by clicking accept
Click to enlarge...
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Stickers
We printed stickers and place around RIT campus near the posters we hung. This would reinforce our brand and tie all of our products together. The black and white stickers reinforce the in the light and in the dark theme.
MORE
Set of series of The Terms that expresses a subtle yet bold focus on the reality of the terms.
01
Website
We also created a website that highlighted specific terms, while also creating a space where people could access the terms from each site. Additionally, we created images with terms on them that people could take from the site and share.
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Social Media Accounts
After creating the website, we also decided to create four social media sites on each platform where we could continue educating and hopefully prompt others to also share and pass on the terms.
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Gallery
Thank you!
Thank you for taking the time to look through The Terms.