Prompt
Poems are consistently held in high regard in China. Poetry provides a format for expressions of deep emotion, offering an audience insight into the inner life of Chinese writers across more than two millennia. However, because of the cultural gap, it's hard for foreigners to understand the meaning and emotion of poems.
Solution
In this project, I use different elements (graphics, motion, lines) to explore the expression of content and emotion in poems.
Research
- When people view shapes, a multitude of psychological occur. Each element attributes different emotions, thoughts, and perceptions that resonate with the viewers’ brains.
- Emotion from Movement
Happiness—jumping, rising, spreading, free, light, upward, or rhythmic movements.
Sadness—passive weight, sinking
Fear—retreating, condensing, enclosing, binding, or moving back.
Anger––strong, sudden, or direct movements.
Rules
Content (Shapes)
- Emotion (Lines+Motion)
Motion Design
- Poem A
Pure wine in golden cup costs ten thousand coins, good! Choice dish in a jade plate is worth as much, nice food!
Pushing aside my cup and chopsticks, I can’t eat; Drawing my sword and looking around, I hear my heart beat.
I can’t cross Yellow River: ice has stopped its flow; I can’t climb Mount Taihang: the sky is blind with snow.
I poise a fishing pole with ease on the green stream, Or set sail for the sun like the sage in the dream.
- Poem B
I hear you ask, “Why would you do this?” My heart and mind secluded in this remote area.
Within this natural scene lies the artistic mood necessary for creation, and the real meaning of the Dao; When approaching the end of discrimination and analysis, words are forgotten.
Card Design
Thanks for Watching!
Designer
Qiran Cui
Advisors
Adam Smith, Mike Strobert
Tools
Adobe After Effects, Adobe Photoshop