Problem

Address

Inform

Advise

Deliverables

1- minute PSA video using elements of motion design and cinematic visualization. A visually compelling experience that will stay in viewers’ minds long after they have watched it.

Promotional

Fun visuals as promotional material.

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Process/Inspiration

Visually interesting representation of the deepfake AI software learning distinguishing features and facial expressions.  

Represents the expansive network of the identities of anyone who has shared their likeness on the internet.

Potential future in which the problem of deepfakes would spread and affect everyone, from surveillance footage to official political speeches.

Mind Map

Map to keep initial thoughts organized and to explore what the limitations are for the characteristics.

• Influences gathering of references for mood or style boards; they feed from each other.

• Helps limit characteristics of the overall visual style.

• leads to other helpful references during ideation process.

• Future/dystopian due to the possible future effects in the real world.

Style Board/References

The subject matter for this project carries a dark undertone. Gravitating more toward imagery that could be considered ominous, mysterious, and dystopian for inspiration seemed like the best fit for the aesthetic.

• Futuristic/dystopian imagery.

• mainly dark color palette with one or two bright accent colors.

• particle and glow effects.

Sketches/Ideation

Started with random ideation sketches and shape experiments once the references were collected. Then moved to rough storyboarding to carve out the narrative.

• While sketching out ideas, the words "futuristic", "ominous", and "tension" were consantly kept in mind.

Storyboarding

First pass of Storyboards to show the progression and transition of scenes.

3D Progress shots

This process included the heavy usage of adobe After Effects for footage manipulation, and both Cinema 4D Blender for scene construction. 

• Modeling and animation= Cinema 4d, Blender

• Post effects= After Effects

• X-particles was also used to create the knitting effect as seen in a few of these process shots.

Final Style Frames

Conclusion

Throughout this process, I have learned a large amount about the topic of deepfakes and how they may affect our world in the future. I also learned how to create my own deepfake, which truly revealed how easy the process actually is. This encouraged my own passion for this topic even further and it helped inspire me to make this campaign. This is happening right now and it feels as if no one is aware of it. People do not realize that our right to feel safe and to trust is slowly being taken away.

The biggest challenge was pinning down my visual style and coming up with the relevant imagery to convey my message. That ended up being the main challenge after collecting research. How can I take this information and present it in a way that would capture attention, be informative, and stay within the viewers' minds? It's especially difficult considering all of the readily available information that is shortening people's attention spans. I chose to trust the process to and stop second guesing my own decisions. 

Allowing the viewers to see this and experience the emotions that the visuals and information present to them is the main goal. I hope that they are inspired to research this topic further afterward.

Thank you for taking the time to view this page.

Some References

Designer

Jade Wise - VCD 2020

Advisors

Adam Smith

Design Tools

Cinema 4D

Blender

Adobe Illustrator

Adobe Photoshop

Adobe After Effects

Visual
Communication
Design
MFA

Communication
Interaction
Motion & 3D
Design Studies

About the Program