Samantha Maida
VCD Graduate Student
Samantha Maida
VCD Graduate Student
A Project for Total Wine.
www.sammaida.com
Visual Designer
THE PROMPT
How can we collect data from users about their preferences to create a better experience?
THE PROBLEM
It is difficult for users to keep track of which wineries they’ve visited, wines they’ve tasted, and who was part of the vineyard experience.
THE SOLUTION
Creating a unique vineyard experience will allow users to invite friends to share in the adventure, keep track of the vineyards they've visited, and learn about their wine preferences.
Introducing Uncorked
Uncorked is simplicity, and elegance wrapped into the functionality of a passport to keep track of the wineries you've been to, and the wines you've tasted. Planning an adventure with friends, and discovering your wine preferences has never been easier!
Introducing Uncorked
Uncorked is simplicity, and elegance wrapped into the functionality of a passport that will keep track of the wineries you've been to, and the wines you've tasted. Planning an adventure with friends, and discovering your wine preferences has never been easier!
Introducing Uncorked
Uncorked is simplicity, and elegance wrapped into the functionality of a passport that will keep track of the wineries you've been to, and the wines you've tasted. Planning an adventure with friends, and discovering your wine preferences has never been easier!
Keep Track of Vineyards
With the use of geotags and location services, a stamp will appear on your homepage for each location youve been to. You'll never lose track of where you've been again.
Track Locations
With the use of geotags and location services, a stamp will appear on your homepage for each location youve been to. You'll never lose track of where you've been again.
Keep Track. With a stamp of each location you've been to on your homepage, you'll never lose track of where you've been.
Keep Track of your Tastings. With a stamp of each location you've been to on your homepage, you'll never lose track of where you've been.
Keep Track of Wine
Every wine youve tasted and enjoyed is kept safe in each stamp of your passport along with your wine preferences and suggested wines to try!
Keep Track of Wine
Every wine youve tasted and enjoyed is kept safe in each stamp of your passport along with your wine preferences and suggested wines to try!
Learn More
Given Uncorked's minimalistic style, and short survey, you'll learn about your palate preferences without taking you away from time with friends.
Non-Invasive. Given Uncorked's minimalistic style, and short survey, you'll never feel like you're away from the action for too long!
Non-Invasive. Given Uncorked's minimalistic style, and short survey, you'll never feel like you're away from the action for too long!
Encourage Connection
Want to adventure with a friend, or five? Just create an event, invite friends, and ad desired destinations. Sharing your vineyard experience with friends is a breeze.
Be Social
Want to adventure with a friend, or five? Just create an event, invite friends, and ad desired destinations. Sharing your vineyard experience with friends is a breeze.
Be Social. Want to adventure with a friend, or five? Not a problem! By creating an event, inviting friends, and adding destinations, sharing your vineyard experience is a breeze.
Be Social! Want to adventure with a friend, or five? Not a problem! By creating an event, inviting friends, and adding destinations, sharing your vineyard experience is a breeze.
MEET
Rachel
Rachel is in her mid-twenties, and is fairly new to the wine scene. Her friends love going to wineries and on wine tours. It's like they're at a new winery every weekend!
She would love to join in on the fun and learn more about what wines she likes, as well as keep track of which wineries she's been to with ease!
Keep Track
View Preferences
Rachel is heading back to Casa Larga Vineyards with some friends, and she can't remember which wines she preferred.
She taps on the Casa Larga logo, and gains access to the results of a previous tasting.
View Past Trips
When entering uncorked, you're greeted with your passport. Swipe left to view more pages! Too many stamps to sift through? Not a problem. Just tap at the top and search for a specific vineyard.
View Past Trips
When entering uncorked, you're greeted with your passport. Swipe left to view more pages! Too many stamps to sift through? Not a problem. Just tap at the top and search for a specific vineyard.
Encourage Connection
Add a New Adventure
We hear that planning is in full swing for Rachel's best friends wedding. Let's add a new adventure for her bachelorette party!
Rachel taps on the "plus" button to open a new boarding pass, fill out her info, taps book, and she's good to go!
Add a New Adventure
We hear that planning is in full swing for your best friends wedding. Let's add a new adventure for her bachelorette party! Tap on the "plus" button to open a new boarding pass. Fill out your info, tap booked, and you're good to go!
Add a New Adventure
We hear that planning is in full swing for your best friends wedding. Let's add a new adventure for her bachelorette party! Tap on the "plus" button to open a new boarding pass. Fill out your info, tap booked, and you're good to go!
Keep Track
View Booked Adventures
Is it your first time in Uncorked? Ours too! You'll be greeted with an active bar at the bottom of your screen.
To view Rachel's booked adventures, she swipes up to view her boarding passes.
View Booked Adventures
Is it your first time in Uncorked? Ours too! You'll be greeted with an active bar at the bottom of your screen. Swipe up to view your boarding passes, and swipe sift through each of your scheduled adventures!
View Booked Adventures
Is it your first time in Uncorked? Ours too! You'll be greeted with an active bar at the bottom of your screen. Swipe up to view your boarding passes, and swipe sift through each of your scheduled adventures!
Learn More
Begin a Tasting
We know that wine tours are a social and exciting adventure, so we've limited our survey questions, and kept the interaction to a simple swipe.
Using geotags and location services, Rachel can easily begin the survey! She is on her way to learning about her wine prerferences!
Begin a Tasting
We know that wine tours are a social and exciting adventure, so we've limited our survey questions, and kept the interaction to a simple swipe.
Begin a Tasting
We know that wine tours are a social and exciting adventure, so we've limited our survey questions, and kept the interaction to a simple swipe.
Out of 10 Interviews, the Following was Discovered
Simple
A desire for a simple interface that took the guess work out of navigation.
Easy to Use
Interviewees didn't want to put a lot of effort into recording wines. Uncorked should be a seamless addition to the wine tasting experience.
Non-Invasive Survey
Wine tastings are social events, and the survey shouldn't be long or complicated.
Interviewees wanted to feel Elegant, Sophosticated, and Wealthy.
Design Incorporated:
Unique Typeface
High Contrast
Curves to Mimic Liquid
User Flows
Annotated Screens
