Prompt

Create a platform for party planners to taste more diverse wines. 

Problem

It’s hard to find an easy way to taste more wines.

Solution

Offering wine packages for customers to taste more wines in the “Blind-taste” party.

Objectives

Customization

Users can easily get a list of packages that meet their preferences by taking a quiz, and users can change their preferences at any time. If the user browses the wine information and finds that he/she likes the wine, he/she can increase or decrease the amount of wine himself.

Automation

After the user enters the number of guests, the system will automatically calculate according to the different types of wine in the package and match the packaging with a reasonable amount of wine. 

Simplification

Users only need four steps to create a party, a large number of packages list for users to choose, the system quickly calculates the amount of wine, users easily connect other social software to send a party invitation with one click.

Persona

Suzy is a social butterfly. She likes to invite friends over and wants to try more wines with them. She likes the idea of having a variety to select from and comparing peoples’ favorites.

Competitive Analysis

Scenario 01

When Suzy uses Upick for the first time, she would like to get package recommendations that fit her preferences. It would be great if her preferences could be changed at any time.

Answer the five questions in the quiz and get your own list of wine packages quickly!

Scenario 02

Suzy hopes to browse her list of exclusive wine packages, and if she comes across a package she likes, she might buy and add to the party she created.

Check out wine packages information and pick the right wine for your party!

Scenario 03

Suzy recently needs to have a party, and because of her urgency, she would like to be able to send the party details to the guests and invite them as soon as possible.

Are you going to create a party soon? Click "Create Party" now and enjoy a variety of wines with friends!

Thanks for watching!

I appreciate doing this project design for Total Wine. In the process, I have learned a lot about wine expertise and found the right solution to help party planners taste more types of wine.