Speed and Ease - since the feedback is recorded during an in-store experience, the method of collecting the feedback needs to be quick and easy so that consumers can focus on tasting the drinks rather than getting caught up in answering questions in the survey.

Make it fun - a traditional survey could get very boring for users to complete during an in-store experience. To maintain interest and create a sense of curiosity, the sample names and details will be hidden from the user until the end. This will lso ensure that answers ae unbiased

1. Answering the survey questions - users can scan the QR code provided at the venue to begin answering the survey questions for the sample provided
 

2. Ranking and reveal - users can rank samples by dragging the slider bar to the desired position. Once completed the sample names and details will be revealed to them.

3. Purchasing saved items - users can find options that allow them to purchase sampled that they liked and 'favorited' before.

USER PERSONA

This is Rachel.

Rachel is a 23 year old graduate college student. She drinks coffee regularly, but wishes she knew about options other than her regular coffee order. She wants to try out new flavors and types of drinks but has trouble keeping track of what she tried and liked.

TAKEAWAYS

1. Workflow
Users should be to exit and go back to the homepage at any point and the whole flow should take place without interruptions

2. Information Design
Actionable components must be clear, global navigation must be consistent and consistent patterns should be used

3. Presentation
Visual style must have flair/personality, color use must be consistent 

USER PERSONA

This is Abel.

Abel is a 33 year old start-up owner. He has recently been trying out different kinds of coffee and wishes to know where he can purchase his favorites from.

MEET THE DESIGNER

Mriganka Gupta

Mriganka is a student at the Rochester Institute of Technology, studying UI/UX design. She is available for full-time employment starting June 2020.

You can view more examples of her work here.

EMAIL: mg8352@rit.edu