Marie Fabozzi // mariefabozzi.com
PROMPT
Create an application for wine novices to gain knowledge and successfully pair with food.
PROBLEM
Those just beginning to drink wine aren't familiar with the complex topic and struggle to find food pairings.
SOLUTION
Create a learning tool that helps customers elevate their expertise about wine through an on demand sommelier, food pairings, and guided tutorials.
PROMPT
Create an application for wine novices to gain knowledge and successfully pair with food.
OBJECTIVES
WINE ENCYCLOPEDIA
The home page of the application is a convenient messaging system with an expert. This wine expert can help you find the right bottle, a food pairing, or direct to a useful learning experience.
OBJECTIVES
WINE ENCYCLOPEDIA
The home page of the application is a convenient messaging system with an expert. This wine expert can help you find the right bottle, a food pairing, or direct to a useful learning experience.
PERFECTLY PAIRED FOOD
The expert determines the best curated list based on the user input. The user will see an overview of the characteristics that play a role in successfully pairing wine with food.
PERFECTLY PAIRED FOOD
The expert determines the best curated list based on the user input. The user will see an overview of the characteristics that play a role in successfully pairing wine with food.
GUIDED TUTORIALS
The wine expert will direct the user to tutorials to learn more about the various topics of wine, such as how to taste and properly serve wine.
WINE ENCYCLOPEDIA
Society wants answers instantly and doesn't want to have to search for them. By having an on demand wine expert, the app itself can guide you with a simple messaging interaction and search the database.
PERFECTLY PAIRED FOOD
By simply describing the flavors of the food being prepared will lead the user to an appropriate list of options. From here, the user can swipe to see the characteristics of each wine and examples of pairings.
GUIDED TUTORIALS
From the conversation with the sommelier, the user can find a learning experience about various topics on wine such as correct serving etiquette, tasting, and more specific food pairings.
VISUAL DESIGN
VISUAL DESIGN
RESEARCH
USER RESEARCH
RESEARCH
USER RESEARCH
Level of Wine Knowledge
Most participants were familiar with wine, but none would not consider themselves experts.
Level of Wine Knowledge
Most participants were familiar with wine, but none would not consider themselves experts.
Learning Interest
"I used to try and read the signage for pairings, but found that they are most often available for wines out of my price range."
Tracking Favorite Wines
When asked if they keep track of wine tasted, there was an overwhelming response of only by memory.
BEHAVIORAL PROFILE
A wine novice is new to finding the subtle flavors in different wines. As a wine novice, Suzy wants to explore what flavors of wine she prefers as well as, learn the basics so when she is in a social situation she feels confident in the wine she is choosing.
USER FLOW
COMPETITIVE ANALYSIS
