Prompt

Help tasting booth employees in Total Wine stores record and understand customers’ tasting preferences.

Problem

It is difficult for tasting booth employees to remember and analyze the wine tasters' perceptions and evaluations.

Solution

Create a dual-user in-store wine tasting survey tool for wine tasting booth employees to capture and understand customers' preferences. 

Objective

An easy to set up survey tool for employees

Employees can scan or search wine to quickly create surveys for current wines in the tasting booths.

A quick survey tool for customers to give feedback to employees

Create a quick and interesting survey for customers while collecting information for the employees. Customers will receive a coupon after completing the survey.

An analytics tool for employees to understand customers’ preferences

The app will analyze the data of the survey, and provide ratings and charts to help employees understand customers’ preferences quickly.

Persona

Emily Ross

38 years old        

Total Wine & MORE tasting booth employee

"It’s hard for me to remember all the tasters’ preferences, and I don’t know how to analyze so many wine tasters’ preferences."

Emily is responsible for changing wines and provide wines to tasters in the tasting booth which provides up to four wines at the same time. Everyday she needs to record the perceptions and evaluations of wine tasters, and analyze consumers’ preferences for these wines.

Jim Reed

29 years old        Customer

"I'm willing to take a short survey to get discounts, but I don't want to waste too much time on it."

Jim is busy at work and not well paid. He spends his free time going to the wine store to taste wine. He only purchases wines he has tasted.

Let's create wine surveys

EMPLOYEE

Edit and create a wine survey quickly

Emily deletes a wine and adds a new wine to create a new tasting survey by scanning the wine label.

Let's start a survey

EMPLOYEE

Open a wine survey and give the iPad to the customer

Jim comes to the wine tasting booth. He wants to taste Meiomi Pinot Noir and is willing to take the survey. Emily quickly taps on the wine survey button to open the survey and give the iPad to the customer.

CUSTOMER

Take the quick survey and get the coupon

After Jim enters his e-mail to get the coupon after he finishes the survey. Then he starts the survey for Meiomi Pinot Noir. Through the information bar on the left, Jim can get detailed information about this wine. The quick survey has 4 parts: perception, flavor, structure, and rating. 

CUSTOMER

Finish the survey

After finishing the survey, customers can choose another wine to try or end the survey. Now Jim ends his survey. The iPad is locked and he needs to give the iPad back to the employee.

EMPLOYEE

Unlock the iPad and return to the homepage

Emily enters a 4-digit passcode to return to the homepage. 

Let's see the analysis

EMPLOYEE

See the ranking and detailed report

Emily goes to the analysis page. The analysis page has the survey data from all tasting booths in the store. She can see the top ranking of the different wines. She can also see the report of each wine.

All page design

 - Process - 

Fly On the Wall Observation

Observed user: 

Tasting booth employee

Pain points:

Feel difficult to remember all the tasters' preferences and do not have time to take notes.

Feel hard to make an analysis of the survey data and make a conclusion.

Total Wine stores offer tastings of their products throughout the week. In Total Wine stores, there are usually 3 to 4 tasting booths. Each of the tasting booths has one employee and provides up to 4 wines at the same time. Most of the tasting booths employees are women.  They talk to customers to know whether they enjoyed the wine. And they need to write a report for the tasting event.

Competitive analysis

WORKFLOW 1

Edit and create wine survey 

WORKFLOW 2

Open and finish a survey

The employee unlocks device and return to homepage:

The employee opens the survey:

The customer takes the survey:

WORKFLOW 3

See the analysis

Summary

By simplifying the process of creating surveys, making the survey interesting, and providing easy-to-understand analysis, WineVane creates an easy-to-use wine tasting survey tool for wine tasting booth employees to capture and understand customers' preferences. 

- THE END -