Design by Haena Lee

Prompt

Wine Tastings still rely heavily on the memory or paper and don’t leverage digital well so there's a high risk of being forgotten or lost once the event is over.

Problem

Users have difficulty keeping track of wine tasting records and taking meaningful information from them, which prevents users from moving on to a better wine experience.

Solution

Create an interactive universal survey app that records users' wine preferences in realtime and shares the tasting experience with others.

Objectives

Stimulate Sense

Fun and intuitive interaction help users to make the most of their senses and taste without boredom.

Taste Smart

The app provides useful information and recommended products that broaden user’s wine experience based on their survey records.

Enjoy Together

Users can create groups with their loved one and share their wine experience, which maintains and enhances good wine experience.

Screen Breakdown

Competitive Analysis

I found three competitive apps related to wine tasting and analyzed them in terms of workflow, information design and presentation method. Here are my key findings from the research.

1. Most of these apps focus on providing information and searching wine, not wine tasting.
2. Some of them provide tasting note functions but it's too simple or boring.
3. These apps simply save the wine the user searched but didn’t provide meaningful information to users.

User Story

NEW CASUAL TASTER

Claire Robinson

Claire is a college student and just started getting into wines. She enjoys wine with friends and family every weekend. She is currently trying wine tasting to find her wine when she has a chance. However, she still doesn't know her wine tastes well, so she has a lot of trouble when choosing a wine.

User Flows

1.0 Wine Tasting Flow

The main objective of this flow is to complete the wine tasting and get a meaningful result.

• Users can find the wine they’re going to taste by scanning the label.

• Using the information provided, the user can complete a wine survey.

• The user can take the next positive action based on the wine tasting result.

Final Screen Design

Conclusion

Because wine tastings still don’t leverage digital well, there's a high risk of being forgotten or lost once the event is over. Therefore, each wine tasting survey is likely to become a meaningless record for the user, which prevents users from moving on to a better wine experience.

Wine Sense is an interactive universal survey app that records users' preferences and shares the tasting experience with other users. With Wine Sense, I hope the wine tasting experience will be smarter, more interactive, and enjoyable with others.

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Design by Haena Lee
studiohaena.com
studiohaena3@gmail.com