EMMA CANFIELD

VCD RIT 2020

© Emma Canfield

emmacanfield.com
Visual Designer
UI, Motion, Photo + Retouching

PROMPT

How can we collect data & user preferences to create a better experience for both the customer & the company when pairing beverages and meals?

PROBLEM

Information about meal and beverage pairings can be a confusing space to navigate. Most users do not understand how pairings are done, and could use help with them. 

SOLUTION

By creating a catalog of frequent meals from local restaurants and matching them to new or favorite drinks, users can better understand what makes a good pairing.

OBJECTIVES

Our initial design brief identified issues around Tastings & Hosting Parties. Both of these prompts had something in common: pairings.

Contextualizing drinks with users' favorite meals lets them discover pairings on their own. It also opens the door to discovering new drink favorites in the process.

By connecting food from user's favorite delivery services to a beverage, Carafe'd allows the user access to a real-time pairing in this delivery-based economy. 

Connect

Clearly visualize pairing options in the most streamlined way possible, to minimize any potential confusion. 

Catalog

Organize all the types of food a user frequents, so pairings can be made as quickly as possible. 

Explore

While exploring drink pairings with your favorite dishes, you may discover your new favorite drink. 

Introducing... 

An app for foodies to expand their palate and find the perfect pairing for
their favorite meals.

Carafe'd creates a simple yet sleek experience allowing users to find the perfect meal match. 

MEET

Sarah

Sarah is a working professional in her early 30s. She works long hours, lives in an urban area, and orders a lot of take-out for dinner.
She visits a wide range of restaurants and struggles to make successful pairings.

She downloads the app and syncs it with her favorite delivery service. This process identifies her favorite meals.

The app then loads what pairs well with each meal, be it wine, beer,
or spirits. She can make a selection based on beverage type.
The page will also explain why the pairing is being made based on the flavor profiles.

Get Connected

Connect with your favorite delivery service via an API login. 

This launches your favorite delivery service which collects & catalogs all of your favorite meals. 

Order

Either through your favorite external platform, or within the app.

You will then be sent back to the
selected meal to find their pairing. 

Find Your Match

Once the meal has been selected you
can then find the perfect match, be it
wine, beer or spirit based.

You can also check the favorites
section to see if there are any of your 
previously saved drinks that pair with
the meal you are having. 

MEET

Stuart

Stuart is in his mid-50s. He enjoys hosting dinner parties for his
friends where he cooks his specialty dishes. He considers himself pretty cultured when it comes to wine pairings.

However, some of his favorite dishes are more difficult to pair correctly. He downloads the app, searches, and selects dishes he
has struggled to pair previously. 

Search

Manually look up any dish your heart desires and save it as a top dish, to keep finding more pairings. 

Stored

With all of your collected favorite cuisine organized by culture & course, you can easily find any of your favorite dishes and quickly find the perfect pairing. 

Features

RESEARCH & PROCESS

Competitive Ananlysis

User Flow

Survey Says....

Mood Board

Sophisticated
Refined
Luxurious
Industrial
Contemporary

Style Guide

Iterations

Before perfecting the hero screen, it had to go through many passes before it worked, both structurally & visually. 

THANK YOU, TOTAL WINE

Thank you for taking the time to provide my classmates and myself with such great prompts. I learned an incredible amount while working on this project, and I can't wait to take it to the next step.
I am excited to hear your feedback on what I've made thus far!

– Emma

Email: emma@emmacanfield.com 

© Emma Canfield