Project Type

UI/UX project; Individual project

Tools

Figma, Protopie, After Effects, Sketchbook and pencil

Deliverables

Mobile app mockups and interactive prototype

Challenge

As a major way of promoting products and collecting feedbacks for independent wineries, wine tasting becomes more and more inefficient and unattractive. Independent wineries need a new way for product promotion and collecting feedbacks.

Prompt

Build better connections between independent wineries and wine lovers

Explore ways to leverage digital to enhance the overall tasting experience. Find a new way for independent wineries to promote products and collect feedbacks. 

Problem

1. Independent wineries lack ways of promoting products and collecting feedbacks
2. Existing wine rating process is confusing and time-consuming
3. It's difficult for customers to find wines they will like

Objective

01

Connection

Creating a platform for wineries and customers to connect with each other

02

Simplest Survey

Make the process of rating a wine quick, understandable and stress-free

03

Personalized Recommendation

Providing a match rate based on customers' rating history for them

Solution

Building a platform for independent wineries to bulid their customer communities for product promotion and collecting feedback; for costumers to find wines they would like.

Persona

Independent Winery

Keep Wines

• Small business size
• Limited presence
• Lack ways of product promotion
• Can't reach their customer group for feedbacks
• Low budget

Beginner Wine-Lover

James Roberts

• Like drinking wines
• About 30 years old
• Go to liquor store regularly
• Have limited knowledge about wine
• Don't know how to find a wine he will like

Scanning

James bought a new wine today, and he loves it very much. He wants to give it a possitive rating on Clink. So he opens the app and scans the wine label to find this wine.

Rating

After landing on the detail page of this wine, James checks out the basic info of this wine and other similiar wines. The process of rating is extremely quick and simple. This is a good wine and he gives it a very possitive feedback, "I would buy it again".

Building Connection

Because of this wine, James wants to know more about the maker of this wine, Keep Wines. He goes to their page, finds out that most of their wines have a high match rate with him. So he starts following this winery, and gets their activities on the home page.

Going Deeper into Keep Wines

One day, James finds a post of Keep Wines. He clicks on the article to read it. When he finishs reading, he is on the page of Keep Wines, instead of home page. Naturally, he starts reading more activities of Keep Wines. As a result, the connection between James and Keep Wines gets stronger.

All Screens

Thanks!

Thank you for offering us the opportunity to design experience in the context of wine business, and for all the helpful documents you provided. 

—Yezhang Wang(yw9213@rit.edu)