UX/UI

Lingyun Zhu (lz2035@rit.edu)

Client

Total Wine

Wine Tasting Guide

Enjoy wines you like

Problem

Customers do not know how to taste wine like a pro, and cannot enjoy the wine due to lack of wine knowledge; companies cannot know customers preferences either.

Solution

A mobile app that provides users an easy-to-follow tasting guidance and a simple "tasting sheet". It also recommends users the right wines based on users' preferences.

Features

1/2 Tasting moments

Choose wines you'd like to taste

An electronic menu for each winery or store;

Browse and choose wines with just a scan;

Choices are shown while choosing wines.

Learn wine knowledge

Value the time;

Learn grape varieties, appellations, and vintages;

Know more to enjoy more.

Guide the wine tasting

Guide step-by-step from look to taste;

Easy to record the tasting by just clicking;

Rate the wine for future recommendations;

Quit tasting anytime.

Mix up wines

Pick two wines from wines just chose;

Choose the top one and bottom one;

Adjust the ratio of two wines.

Tasting recap and shop wines

View wines just tasted;

Add wines into shopping cart;

Get recommendations from tasting preference.

2/2 Wineries, stores, and wines

View wineries and wine stores

View wineries and stores;

Sort by distance, popularity, new wineries, and featured wineries;

Star a winery or a store.

Personal wine gallery

View wines by type or rated wines;

Build a personal collection of wines you like.

Research

I went on a wine tasting trip to Finger Lake wineries and interviewed two wine lovers.

Tasting trip

Tasting flow

Wait at the bar

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Get the wine menu and a pencil and choose

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Pour wines one by one in the same glass

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Brief introduction in between

Interview Takeaways

Guidance would be nice.

Grapes, regions and the year are the most important factors for them.

Competitive Analysis