Shauna Cross

Assistant Director of Creative,
Rochester Insitute of Technology

CAPTURE

by INSTRUMENT

 

HomePhone

Your annual review
in the palm of your hand

Annual reviews are the pinnacle point of employee recognition. The act of compiling feedback for thoughtful, meaningful recognition on an annual basis has never been easier with CAPTURE, the new mobile app from INSTRUMENT.

Female hands using mobile banking

Prompt

INSTRUMENT is looking for an innovative application that allows employees to complete the performance review process while facilitating greater opportunities to empower one another.
Problem
The act of compiling feedback for thoughtful, meaningful recognition on an annual basis can be an overwhelming, tedious task—especially when trying to recall specifics and point of origination.

 

Businessman working in modern cretive studio. Using generic design laptop. Architectural project on table. Blurred background, horizontal mockup.
HomePhone2
Solution
Create an application that functions as a social media platform for employees to curate, track, tag, and compile feedback in real time so that information can be quickly recalled and referenced during the review process.

 

Let's take a closer look.

Objectives

1. Capture

Curate and collect feedback in real time that stems from multiple sources such as voice, social media, email, text, and in print.
2. Review

Easily track, tag, and corroborate personal goals are in alignment with the team and organizational goals/mission.

3. Recall

Quickly recall feedback to be referenced during the review process.

“A hallmark of a healthy creative culture is that its people feel
free to share ideas, opinions,
and criticisms”

Edwin Catmull, President of Pixar and Walt Disney Animation Studios
Hipster

Persona

Meet Nick. He is a Visual Designer at INSTRUMENT

Nick has an easy spirit and makes you feel relaxed when in his presence. As a designer, it is important for him to be connected to the environment and the people around him while emulating an aura of appreciation that he often bestows upon his peers. Nick cares more about the experience than the process. With that in mind, he is able to push boundaries and bring unexpected ideas to the table.

Hobbies

  • Surfing & Skateboarding
  • Learning new languages
  • Social connection
Screen Shot 2018-12-20 at 4.38.33 PM

Experience Map

Experience_Journey

Use Case One

Capture: curate and collect feedback

Curate and collect feedback in real time from multiple sources such as voice, social media, email, text, and print, so that it can be tagged and stored for easy recall during the review process.
  1. Capture feedback
  2. Compare to organizational goals
  3. Tag and associate to review tasks
  4. Add comments
  5. Save
Cross_CaptureMap

Main Features

  1. Easily choose between voice, live capture, or import files to compile and assign in real time.
  2. At a glance viewing of the most recent notes either received by peers, given to peers, or captured for personal use.
  3. At a glance view of the personal review progress

Breaking the "capture flow" down

Add notes of important things you would like to include during the review process either for yourself or a peer.

CrossCapture EditMarkup

Tag the note to your personal folder or select from the "peer" choices to send to another employee. 

CrossCapture TagMarkup

Once assigned, the peer/ personal progress bar advances and the recent notes are updated.

MarkupReview ConfirmationCross

Use Case Two

Review: tag given feedback to a category

Review feedback compiled from either external sources or peers, tag, comment and store it for easy recall during the review process.
  1. Feedback items can be sent to CAPTURE by sharing from third-party sources using an email address associated with your CAPTURE account.
  2. Review feedback sent to your notes feed
  3. Tag and associate to review tasks
  4. Add comments, and tag
  5. Save
Cross_ReviewMap

Main Features

  1. Collaborate with peers by viewing feedback in the news feed.
  2. Receive and review feedback from peers.
  3. Comment on feedback received and tag for easy recall.
  4. Comment back and start a thread to be saved and included in the review process.

Breaking the "review flow" down

See all notes stored. Easily take note of what still needs to be tagged. Search by tags or employee names.

MarkupReview NotesCross

Color bar indicates the source of the feedback. Tags and notes can be added for organization. 

MarkupReview AssignCross

Share the note to the company-wide feed, share with a smaller group, or keep it private for only you.

CrossCapture SaveMarkup

Conclusion

High performing teams ensure that individual performance measures are aligned with the goals of the team and the organization, and that team performance measures are aligned with the goals of the organization.

 When employees don’t feel recognized, connected, and fulfilled, their passion, perseverance, and creativity for job performance falters—ultimately contributing to a poorly functioning team.

CAPTURE innovates the performance review process by evolving off of a "social media" platform to create an application that allows users to track, tag, and compile interactions in real time, combined with the ability to share them through a transparent system and align to organizational goals. This allows evaluations to be more thoughtful, meaningful and specific while promoting trust and development throughout the organization and striking a balance between the “me” and “we” in a team.

 

“Companies that provide high levels of development planning and coaching to their employees have a third less voluntary turnover and generate twice the revenue per employee of their peers. These are huge returns.”


Josh Bersin, Human Resource Expert
https://technologyadvice.com/employee-performance-management/)

Thank you.

new_RIT_full_RGB_hor_k
Visual Communication Design
School of Design
College of Art and Design
Contact: Graduate Director Adam Smith