The Reef – New Media Capstone at RIT

The Reef is an exhibit that was showcased at Imagine RIT on April 27th, 2019.
The team set out to educate audiences of all ages on today's major plastic problem,
and encourage younger generations through social media and technology
to become future environmental citizens.

The Reef is an exhibit that was showcased at Imagine RIT
on April 27th, 2019. The team set out to educate audiences
of all ages on today's major plastic problem, and
encourage younger generations through social media
and technology to become future environmental citizens.

THE

PROBLEM

THE

PROBLEM

Coral reefs occupy less than one percent of the ocean floor, but are home to more than twenty-five percent of marine life.

11.1 billion pieces of plastic are currently entangled on coral reefs. Over the last five years, plastic pollution in coral reefs has increased from 4% to 89%.

Coral reefs occupy less than one percent of the ocean
floor, but are home to more than twenty-five percent
of marine life.

11.1 billion pieces of plastic are currently entangled on
coral reefs. Over the last five years, plastic pollution in
coral reefs has increased from 4% to 89%.

THE

SOLUTION

Our team created an immersive underwater environment using interactive projections and AR technology. Visitors interacted with virtual fish and learned how to make an impact on plastic pollution.

The main interaction consists of an underwater reef scene projected on to two large screens. Visitors were onboarded on to the game while the reef starts to get more polluted. Their mission was to clean the reef and bring it back to life by using their phones to reel in the trash.

Our team created an immersive underwater environment
using interactive projections and AR technology. Visitors
can interact up close with virtual fish and learn how to
make an impact on plastic pollution.

The main experience consists of an underwater scene.
Visitors will interact with this scene using phones and
watch as the reef gets more and more polluted. Their
mission is to clean the reef and bring bring it back to
life all while learning more about the harmful effects
of ocean pollution.

Aim target at the trash that is polluting
the coral reef.

Aim target at the trash that
is polluting the reef.

Lock in to the trash with your phone
or device to grab.

Lock in to the trash with
your phone to grab.

Pull the trash on to your phone to collect
and clean the reef.

Pull the trash on to your
phone and clean the reef.

AUGMENTED

REALITY

AUGMENTED

REALITY

For an additional experience, users interacted with AR fish that represent species of fish that are affected by the pollution of the reefs.

As a way to continue the moment of The Reef, visitors were able to take home the AR technology with them by downloading an IOS or Android app after their visit.

For an eductaional take-home experience, users are able to interact with AR fish that represent species of fish that are affected by the pollution of the reefs.

After you install the app, download the target image and print it out. Make sure the room is well lit and hold your smartphone towards the image. Watch as the animals come to life in front of you and interactwith them using the buttons on the screen.

For an eductaional take-home experience, users are
able to interact with AR fish that represent species of
fish that are affected by the pollution of the reefs.

After you install the app, download the target image and
print it out. Make sure the room is well lit and hold your
smartphone towards the image. Watch as the animals
come to life in front of you and interactwith them using
the buttons on the screen.

Download App

Download Image

SOCIAL

MEDIA

SOCIAL

MEDIA

The Reef leverages social media and technology to showcase good and raise awareness on plastic pollution worldwide . This was done by creating The Reef campaign on Facebook and Instagram, along with Snapchat filters and lens to encourage engagement from users.

The Reef leverages social media and technology to
showcase good and raise awareness on plastic pollution
worldwide . This was done by creating The Reef campaign
on Facebook and Instagram, along with Snapchat filters
and lens to encourage engagement from users.

Screen Shot 2019-05-06 at 12.05.26 PM-2065

154 773

AUGMENTED

REALITY

Instagram Followers Total Likes

4,913

Instagram Impressions

252 2,027

AUGMENTED

REALITY

Facebook Followers People Reached

4,929 105

AUGMENTED

REALITY

Snapchat Views In app scans

169

Shares with friends

TAKEAWAYS

AUGMENTED

REALITY

Our takeaways consisted of AR target image cards with a link to download our app as well as instructions on how to use it. We also had stickers with two different designs to choose from.