Sloosh – New Media Capstone at RIT

Feeling thirsty??

Sloosh is a new soda looking to elevate itself in the brick and mortar experience with interactive advertising campaigns.

When you open a store cooler, it will come to life with characters that animate and interact with the soda.

Our team?

Kelly Jin

Alana Le

With special thanks to Wil Gross and Jason Arena!

Our core tenets?

Playful?

The characters that represent Sloosh are full of life, with unique animations and styles that grasp a viewer’s attention.

Out there?

Sloosh is not your run of the mill soda. Our ideas and personality can be described as strange or a little quirky. One thing’s for certain - no one can describe our strategy as boring.

Novel✨

People are bombarded by advertisements for products every day - all of them tend to blend together in our mind. Sloosh will stick out as something new and fresh.

The fridge?

For Imagine RIT, we are deploying our characters and animations in a mini-fridge. People will be able to open up the fridge and be delighted by the characters within.

The fridge?

For Imagine RIT, we are deploying our characters and animations in a mini-fridge. People will be able to open up the fridge and be delighted by the characters within.

The preview?

We also have a transparent screen that will play a preview commercial animation for our project. It is reminiscent of a store cooler, where you can peek in and see the sodas inside.

The preview?

We also have a transparent screen that will play a preview commercial animation for our project. It is reminiscent of a store cooler, where you can peek in and see the sodas inside.